Everything Tagged with 'marketing'
‘Games Have Crept Out and They’re Going Everywhere’
Carnegie Mellon University professor Jesse Schell’s excellent presentation about how many new products and marketing efforts are being designed as games or in otherwise playful ways – i.e., a great example being geocaching: “Because it’s cooler to go for a walk in the woods when there’s a treasure chest at the end.”
See the full presentation here.
A great talk, and I’m actually excited to see how much the idea of play has filtered into the commercial world we live in. (Unfortunately this same thought also seems to be scaring the dickens out of some people, too. Go figure.)