- The Fun Theory
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Can “fun” make a difference in society? Have a look:
It’s a new initiative from Volkswagen (yes, the car manufacturer), and it’s called “The Fun Theory.” As they say: “Fun can obviously change behaviour for the better.”
It’s a great, real world example of how entertaining, playful situations can be used to encourage change in people’s routines and social behaviour. (There’s two other “fun experiments” on the site as well.) I can think of a lot of social and governmental organisations, as well as businesses, that can benefit from this.
Oct 11, 2009 :: Tagged under: behaviour, entertainment, play, socialchange :: #
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