Everything Tagged with 'childrens economic activity'
‘The Kid Industry’
Adweek offers a special series of articles on marketing to children and families – but from the marketers’ perspective.
Kids want what they want when they want it. The little centers- of-our-universe can beg and plead for their essentials – toys, snacks and TV shows – with unfettered determination. Turns out that parents, television networks and marketers are working double time to oblige.
In our first special issue on kids, we illustrate how companies are advancing their offerings to further get this young consumer demographic to pull harder on the family purse strings.
Sure to disgust many readers – but also perhaps challenge some underlying assumptions about children and economic activity.