‘Games Have Crept Out and They’re Going Everywhere’

In a presentation about the role of play in business and marketing, Carnegie Mellon University professor Jesse Schell notes the increasing popularity of gaming and 'gamification' – and the benefit it may yield for businesses. (An excellent example of this 'gamification' process – the process of turning ordinarily non-play based activities into playful games – is geocaching: "Because it’s cooler to go for a walk in the woods when there’s a treasure chest at the end.")

Watch the full presentation here.