- How Brands Connect with Kids
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BrandChannel.com, considering how companies such as Earth’s Best are using familiar characters and other branding elements to market to young children:
Kim Bremer, Earth’s Best’s Director of Infant Feeding, says parents and families should recognize the influence of characters like Elmo and the affect of Sesame Street’s brand on youngsters. “Kids know Elmo because they watch Sesame Street from the time they are one, and brand recognition is something they see, watch and recognize,” says Bremer. “We take the toddler audience very seriously.”
Jul 28, 2009 :: Tagged under: advertising, commodification of childhood, kids culture :: #
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Daniel’s been hardwired to the Internet since he was twelve and spends a lot of time finding nifty things on it to share – which he does so here.
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